Social Media Measurement for Colleges and Universities

With the new world of digital media, there are endless metrics to keep track of, but what truly matters? This paper will provide an overview of how schools are measuring social media and evaluate the effectiveness of a variety of metrics.

In this whitepaper you'll learn:

• Why easy metrics are rarely smart metrics
• How to tie social media engagement to institutional objectives
• The difference between Social Marketing and Social Community Building

About Inigral, Inc.

Founded in June 2007, Inigral, Inc. is backed by the Bill and Melinda Gates Foundation, early Facebook investor Founders Fund, and Retro Venture Partners. We're operated by a dedicated, industry-leading team of educators and entrepreneurs in the San Francisco Bay Area and dedicated to building social technology to enable student success.