Welcome to Inigral's Social Media Hub for eduWEB 2010!

To make eduWEB 2010 a more dynamic and fun experience for everyone, we’ve combined your favorite social media apps like never before! While browsing sessions, you can announce the ones you plan to attend through Plancast. Once you arrive in Chicago, you can also check in to each session real-time through foursquare. You can also stop by the Jadu Social Media Station for assistance with checking-in on Foursquare to Topic Tables, Breakout Sessions, or Vendor Booths.

To learn more, read an explanation of Inigral's social media experiment.

Sessions for Social Media

- Day 1 (Monday, July 26)

Facebook for College Admissions

"Mobile" In the Marketing Mix: Crafting a New Communication Strategy

Bob Johnson, Bob Johnson Consulting

9:00am - 12:00pm • Superior Room

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Facebook for College Admissions

Creating a Comprehensive Social Media Framework

Mark Greenfield, University at Buffalo

9:00am - 12:00pm • LaSalle Ballroom 1

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Facebook for College Admissions

CMS Project Boot Camp for Marketers

Doug Clark, College Web Solutions

9:00am - 12:00pm • Ohio Room

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Facebook for College Admissions

Building Your Education Brand Online: Google Tools for the Education Marketer

Katie McGlynn, Google Inc.

9:00am - 12:00pm • LaSalle Ballroom 2

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Opening Keynote

Facebook for College Admissions

Brand ArchiTECTure: Building You Brand on the Web & Managing to Make it Thrive

Terry Flannery, American University

2:00pm - 3:15pm • LaSalle Ballroom 1 & 2

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Facebook for College Admissions

Measure Twice, Cut Once: 7-Step Plan to Measurement Strategy for Online Marketing

Karine Joly, Higher Ed Experts

3:30pm - 4:30pm • LaSalle Ballroom 2

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Facebook for College Admissions

CSS for Mobile Devices & Using CSS to Present Content to iPhone

Justin Gatewood, Victor Valley Community College District

3:30pm - 4:30pm • Ohio Room

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Facebook for College Admissions

Creating a Great Online Magazine: Making it Compelling

Brenda Foster, GCF

3:30pm - 4:30pm • LaSalle Ballroom 1

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Facebook for College Admissions

Managing the Power of Your Brand on the Web and Beyond

Marilyn Kali and Laura Steiner, Carnegie Mellon

3:30pm - 4:30pm • Superior Room

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Facebook for College Admissions

Wrangling the Octopus: Managing Your Social Media Ecosystem

Aaron Rester, University of Chicago Law School

4:45pm - 5:45pm • LaSalle Ballroom 1

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Facebook for College Admissions

Using Personalization within Web Content Management

Piero Tintori, TerminalFour

4:45pm - 5:45pm • LaSalle Ballroom 2

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Facebook for College Admissions

Online Orientation to Increase Yield and Student Success

Peter Tomassi, Education Dynamics

4:45pm - 5:45pm • Ohio Room

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Facebook for College Admissions

The ABCs of Underdog Branding

Abu Noaman, Elliance

4:45pm - 5:45pm • Superior Room

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Facebook for College Admissions

WELCOMING RECEPTION

Sponsored by Sitecore

5:45pm - 7:45pm • Reception—State Room Exhibit Space and Huron Room

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- Day 2 (Tuesday, July 27)

Facebook for College Admissions

Topic Tables

7:30am - 8:30am • LaSalle Ballroom

*Sign-up Required (at Registration Table after the Opening Keynote)

Facebook for College Admissions

Table 1

Follow the Yellow Brick Road: Steps to Success (and Sanity!) on the Social Web

Brad Ward, BlueFuego

Facebook for College Admissions

Table 2

Green Marketing Strategies for an Economy in the Red

Lori Ely, Informz

Facebook for College Admissions

Table 3

A Strategy Launched: Rebuilding a College Web Space

John Sharkey, Rolling College

Facebook for College Admissions

Table 4

Empowering Your Brand on the Web

Alen Yen, iFactory

Facebook for College Admissions

Table 5

Enrollment Management in the Cloud

Lawrence Levy, Enrollment Rx

Facebook for College Admissions

Table 6

First the Ugly, then the Bad and now the Good: A Web Redesign Case Study

Paul Novack, Susquehanna University

Facebook for College Admissions

Table 7

Multichannel Marketing: Converging Offline and Online Channels to Help Optimize Marketing Spend Through Direct Mail Efforts

Liz Kistner, Enrollment Marketing Solutions, Inc.

Facebook for College Admissions

Table 8

E-recruiting in Good Times and Bad: Strategies to Avoid Costly Pitfalls and Yield Measurable Results in Uncertain Times

Jeff Solomon, Leads360

Facebook for College Admissions

Table 9

Enrich the Experience on the Devices They Love

Craig Devoe & Alexandra Maruska, Blackboard Mobile

Facebook for College Admissions

Table 10

Virtual Tours and Interactive Solutions to Engage Prospective Students Via Your Website, Facebook, the iPhone, the iPad, and More!

Abi Mandelbaum & Taher Baderkhan, YourCampus360.com

Facebook for College Admissions

Getting Ink and Pixels: Media Relations Tactics to Make News About Your Students in Print & on Web

Amy Mengel, ReadMedia

8:30am - 9:30am • Ohio Room

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Facebook for College Admissions

Building a Foundation for Integrating Rich-Media on a Web 2.0 Campus

John Drevs, Adam Smeets and Bruce Montes, Loyola University Chicago

8:30am - 9:30am • LaSalle Ballroom 1

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Facebook for College Admissions

Across the Great Divide - Building a Campus Web Team Using a CMS

Nathan Gerber, Utah Valley University

8:30am - 9:30am • Superior Room

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Facebook for College Admissions

Building Your Brand Online: Top Higher Education Website Examples

Bob Johnson, Bob Johnson Consulting

8:30am - 9:30am • LaSalle Ballroom 2

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Facebook for College Admissions

How Facebook and Twitter are Changing the Education Game

John Wayne Zimmerman, Erocket Fuel

9:45am - 10:45am • Ohio Room

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Facebook for College Admissions

Going Social: An End to Linear Web Navigation

Andrea Michnik and Amos Gelb, The George Washington University

9:45am - 10:45am • LaSalle Ballroom 2

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Facebook for College Admissions

Higher Education: The Toughest Gig in all the Web

Mark Greenfield, University at Buffalo

9:45am - 10:45am • LaSalle Ballroom 1

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Facebook for College Admissions

Forget Your Brand, What's the Message

Jason Mark, Gravity Switch

9:45am - 10:45am • Superior Room

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Facebook for College Admissions

eduStyle Award Ceremony

11:15am - 12:30pm (Lunch Time) • LaSalle Ballrooms 1 & 2

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Facebook for College Admissions

E-Expectations 2010: What College-Bound High-School Students Demand From Your Website

Lance Merker, OmniUpdate and Stephanie Geyer, Noel Levitz

12:30pm - 1:30pm • LaSalle Ballroom 1

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Facebook for College Admissions

The Importance of Open Data with Web Content Management: Preparing for Web 3.0

Tom Williams and Suraj Kika, Jadu

12:30pm - 1:30pm • LaSalle Ballroom 2

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Facebook for College Admissions

Rapid Reply and Other Factors to Spark Success

Andrew Coleman, LeadQual

12:30pm - 1:30pm • Ohio Room

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Facebook for College Admissions

Don’t Jump to Communications: Role of Brand Strategy in Higher Ed Marketing

Sherrie Medina, School, Art Institute Chicago and Joselyn Zivin, Lipman Hearne

12:30pm - 1:30pm • Superior Room

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Facebook for College Admissions

How a Closed Social Network Benefited Rutgers/Social Communications & Admissions

Diane Harris and Lee Dmochowski, Rutgers University

1:45pm - 2:45pm • LaSalle Ballroom 2

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Facebook for College Admissions

Fast, Cheap & Actionable: Creating an Affordable Research Program

Michael Powers, Indiana University of Pennsylvania

1:45pm - 2:45pm • Ohio Room

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Facebook for College Admissions

A Tale of Two Vendors: Successful Web Redesign Against All Odds

Deb Dudley, CUNY Potsdam

1:45pm - 2:45pm • Superior Room

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Facebook for College Admissions

Solving the Mystery: Translating Your Brand into a Living Online Presence

Fritz MacDonald and CJ Cunniff, Stamats

1:45pm - 2:45pm • LaSalle Ballroom 1

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Facebook for College Admissions

The Heretic’s Guide to Marketing to Millenials

Rob Zinkan and John Dalton, Indiana University East

3:00pm - 4:00pm • LaSalle Ballroom 2

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Facebook for College Admissions

Markers, Markers, Everywhere: How to Incorporate QR Codes into the Marketing Mix

Lisa Low and Michelle Hougland, Texas Tech University

3:00pm - 4:00pm • Ohio Room

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Facebook for College Admissions

Teaming Up to Create a Winning Online Marketing Program: DePaul University Case Study

Kelly Cutler, Marcel Media

3:00pm - 4:00pm • Superior Room

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Facebook for College Admissions

Flip the Funnel: Communications Strategies that Work from Branding through Yield

Adrienne Barlett, TargetX

3:00pm - 4:00pm • LaSalle Ballroom 1

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Facebook for College Admissions

Enrollment Marketing Automation 3.0: How Technology is Changing Playing Field for Marketers

Jamie Macdonald, SparkRoom

4:15pm - 5:15pm • Ohio Room

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Facebook for College Admissions

Strengthening Website Design for Adult Student Recruitment

Jim Paskill and John Stapleton, PS&L

4:15pm - 5:15pm • LaSalle Ballroom 1

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Facebook for College Admissions

Don’t Ever Work With an Agency (A Presentation by an Agency)

James Runkle and Mike Graham, Second Melody

4:15pm - 5:15pm • LaSalle Ballroom 2

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Facebook for College Admissions

Bedrock or Shifting Sands? Brand as Foundation for Web Development

Lynn Donham, em2 Design

4:15pm - 5:15pm • Superior Room

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Facebook for College Admissions

EVENING RECEPTION

Sponsored by OmniUpdate and Noel Levitz

5:30pm - 7pm • PJ Clarke's Restaurant and Bar

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- Day 3 (Wednesday, July 28)

Facebook for College Admissions

Wish You Were Here: Experiments on Telling Your Campus Story from Abroad

Kirsten McKinney, University of Richmond

8:30am-9:30am • Ohio Room

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Facebook for College Admissions

Managing Higher Education Web Development: Traps and Tips

Ryan Dellolio, The George Washington University

8:30am-9:30am • Superior Room

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Facebook for College Admissions

Panel Discussion

Deb Dudley, SUNY Potsdam, Ann Marie Varga, Rollins College, and Sean Carton, idFive

8:30am-9:30am • LaSalle Ballroom 2

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Facebook for College Admissions

The Real U: Building Brands that Resonate with Students, Faculty, Staff & Donors

Rob Moore, Lip Hearne

8:30am-9:30am • LaSalle Ballroom 1

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Facebook for College Admissions

Social Networkers Still Love Email: So Does Higher Ed

DJ Waldow, Blue Sky Factory

9:45am - 10:45am • Superior Room

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Facebook for College Admissions

Using a CMS System to Help Manage Your Brand

Kevin Knutson, University of Saint Thomas

9:45am - 10:45am • Ohio Room

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Facebook for College Admissions

The Collaborator’s Winning Playbook

Andres Zapata, idFive

9:45am - 10:45am • LaSalle Ballroom 1

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Facebook for College Admissions

People vs. Web: People Win! Truly Standing Out on the Social Web

Howard Kang, Blue Fuego

9:45am - 10:45am • LaSalle Ballroom 2

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Facebook for College Admissions

Making Better Decisions with Web Analytics

Rick Allen, Babson College

11:00am - 12:00pm • Ohio Room

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Facebook for College Admissions

MashED Up: Mashups and Higher Education

Doug Gapinski and Laurel Hechanova, mStoner

11:00am - 12:00pm • LaSalle Ballroom 1

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Facebook for College Admissions

Redesigning Group Therapy

Amy Stevens, MCLA

11:00am - 12:00pm • Superior Room

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Facebook for College Admissions

Is Your Institution’s Brand a Celebrity?

Damien Navarro, Earthbound Media Group

11:00am - 12:00pm • LaSalle Ballroom 2

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Closing Keynote

Facebook for College Admissions

Learning 2 Speak Native: How Education is Being Transformed in 140 Characters or Less

Steve Dembo, Discovery Channel Education

12:15pm - 1:15pm • LaSalle Ballroom 1 & 2

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Places to Visit

Blackboard Mobile Lounge

Facebook for College Admissions

Michigan Room

Looking for free wi-fi, along with a place to digest all of the awesome content from this year's breakout sessions? Stop by eduWEB's member lounge, sponsored by Blackboard Mobile!

Facebook for College AdmissionsPlan to attend Facebook for College AdmissionsFoursquare

- Booths

Active Data Exchange

FoursquareTwitter

AfterCollege

FoursquareTwitter

BlueFuego

FoursquareTwitter

Blue Sky Factory

FoursquareTwitter

Collgiate Web Solutions

FoursquareTwitter

Creosote Affects

FoursquareTwitter

Duo Consulting

FoursquareTwitter

Earthbound Media Group

Foursquare

eduStyle Awards

FoursquareTwitter

Elixir Technologies

FoursquareTwitter

Enrollment Rx

FoursquareTwitter

Fig Leaf Software

FoursquareTwitter

Geary PMG

Foursquare

Hannon Hill

FoursquareTwitter

Hodgson Consulting

Foursquare

Informz

FoursquareTwitter

Ingeniux

FoursquareTwitter

Intelliworks

FoursquareTwitter

Leads360

FoursquareTwitter

Lipman Hearne

Foursquare

Magic Hour Communications

FoursquareTwitter

OmniUpdate

FoursquareTwitter

PaperThin

FoursquareTwitter

Paskill Stapleton & Lord

FoursquareTwitter

readMedia

FoursquareTwitter

Real Magnet

FoursquareTwitter

Sitecore

FoursquareTwitter

TargetX

FoursquareTwitter

Terminalfour

FoursquareTwitter

Varsity Outreach

FoursquareTwitter
+ See More

Backchannel

See the Action

Can’t make it to Chicago this year? Social Media Sponsor Jadu has made it possible for you to see the action by updating videos and photos every hour of the conference.

eduWEB 2010 on YouTube

eduWEB 2010 on Flickr

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