"Mobile" In the Marketing Mix: Crafting a New Communication Strategy
Bob Johnson, Bob Johnson Consulting
9:00am - 12:00pm Superior Room
To make eduWEB 2010 a more dynamic and fun experience for everyone, we’ve combined your favorite social media apps like never before! While browsing sessions, you can announce the ones you plan to attend through Plancast. Once you arrive in Chicago, you can also check in to each session real-time through foursquare. You can also stop by the Jadu Social Media Station for assistance with checking-in on Foursquare to Topic Tables, Breakout Sessions, or Vendor Booths.
To learn more, read an explanation of Inigral's social media experiment.
Bob Johnson, Bob Johnson Consulting
9:00am - 12:00pm Superior Room
Mark Greenfield, University at Buffalo
9:00am - 12:00pm LaSalle Ballroom 1
Doug Clark, College Web Solutions
9:00am - 12:00pm Ohio Room
Katie McGlynn, Google Inc.
9:00am - 12:00pm LaSalle Ballroom 2
Terry Flannery, American University
2:00pm - 3:15pm LaSalle Ballroom 1 & 2
Karine Joly, Higher Ed Experts
3:30pm - 4:30pm LaSalle Ballroom 2
Justin Gatewood, Victor Valley Community College District
3:30pm - 4:30pm Ohio Room
Brenda Foster, GCF
3:30pm - 4:30pm LaSalle Ballroom 1
Marilyn Kali and Laura Steiner, Carnegie Mellon
3:30pm - 4:30pm Superior Room
Aaron Rester, University of Chicago Law School
4:45pm - 5:45pm LaSalle Ballroom 1
Piero Tintori, TerminalFour
4:45pm - 5:45pm LaSalle Ballroom 2
Peter Tomassi, Education Dynamics
4:45pm - 5:45pm Ohio Room
Abu Noaman, Elliance
4:45pm - 5:45pm Superior Room

Sponsored by Sitecore
5:45pm - 7:45pm Reception—State Room Exhibit Space and Huron Room

7:30am - 8:30am LaSalle Ballroom
*Sign-up Required (at Registration Table after the Opening Keynote)
Follow the Yellow Brick Road: Steps to Success (and Sanity!) on the Social Web
Brad Ward, BlueFuego
Green Marketing Strategies for an Economy in the Red
Lori Ely, Informz
A Strategy Launched: Rebuilding a College Web Space
John Sharkey, Rolling College
Empowering Your Brand on the Web
Alen Yen, iFactory
Enrollment Management in the Cloud
Lawrence Levy, Enrollment Rx
First the Ugly, then the Bad and now the Good: A Web Redesign Case Study
Paul Novack, Susquehanna University
Multichannel Marketing: Converging Offline and Online Channels to Help Optimize Marketing Spend Through Direct Mail Efforts
Liz Kistner, Enrollment Marketing Solutions, Inc.
E-recruiting in Good Times and Bad: Strategies to Avoid Costly Pitfalls and Yield Measurable Results in Uncertain Times
Jeff Solomon, Leads360
Enrich the Experience on the Devices They Love
Craig Devoe & Alexandra Maruska, Blackboard Mobile
Virtual Tours and Interactive Solutions to Engage Prospective Students Via Your Website, Facebook, the iPhone, the iPad, and More!
Abi Mandelbaum & Taher Baderkhan, YourCampus360.com
Amy Mengel, ReadMedia
8:30am - 9:30am Ohio Room
John Drevs, Adam Smeets and Bruce Montes, Loyola University Chicago
8:30am - 9:30am LaSalle Ballroom 1
Nathan Gerber, Utah Valley University
8:30am - 9:30am Superior Room
Bob Johnson, Bob Johnson Consulting
8:30am - 9:30am LaSalle Ballroom 2
John Wayne Zimmerman, Erocket Fuel
9:45am - 10:45am Ohio Room
Andrea Michnik and Amos Gelb, The George Washington University
9:45am - 10:45am LaSalle Ballroom 2
Mark Greenfield, University at Buffalo
9:45am - 10:45am LaSalle Ballroom 1
Jason Mark, Gravity Switch
9:45am - 10:45am Superior Room

11:15am - 12:30pm (Lunch Time) LaSalle Ballrooms 1 & 2
Lance Merker, OmniUpdate and Stephanie Geyer, Noel Levitz
12:30pm - 1:30pm LaSalle Ballroom 1
Tom Williams and Suraj Kika, Jadu
12:30pm - 1:30pm LaSalle Ballroom 2
Andrew Coleman, LeadQual
12:30pm - 1:30pm Ohio Room
Sherrie Medina, School, Art Institute Chicago and Joselyn Zivin, Lipman Hearne
12:30pm - 1:30pm Superior Room
Diane Harris and Lee Dmochowski, Rutgers University
1:45pm - 2:45pm LaSalle Ballroom 2
Michael Powers, Indiana University of Pennsylvania
1:45pm - 2:45pm Ohio Room
Deb Dudley, CUNY Potsdam
1:45pm - 2:45pm Superior Room
Fritz MacDonald and CJ Cunniff, Stamats
1:45pm - 2:45pm LaSalle Ballroom 1
Rob Zinkan and John Dalton, Indiana University East
3:00pm - 4:00pm LaSalle Ballroom 2
Lisa Low and Michelle Hougland, Texas Tech University
3:00pm - 4:00pm Ohio Room
Kelly Cutler, Marcel Media
3:00pm - 4:00pm Superior Room
Adrienne Barlett, TargetX
3:00pm - 4:00pm LaSalle Ballroom 1
Jamie Macdonald, SparkRoom
4:15pm - 5:15pm Ohio Room
Jim Paskill and John Stapleton, PS&L
4:15pm - 5:15pm LaSalle Ballroom 1
James Runkle and Mike Graham, Second Melody
4:15pm - 5:15pm LaSalle Ballroom 2
Lynn Donham, em2 Design
4:15pm - 5:15pm Superior Room

Sponsored by OmniUpdate and Noel Levitz
5:30pm - 7pm PJ Clarke's Restaurant and Bar
Kirsten McKinney, University of Richmond
8:30am-9:30am Ohio Room
Ryan Dellolio, The George Washington University
8:30am-9:30am Superior Room
Deb Dudley, SUNY Potsdam, Ann Marie Varga, Rollins College, and Sean Carton, idFive
8:30am-9:30am LaSalle Ballroom 2
Rob Moore, Lip Hearne
8:30am-9:30am LaSalle Ballroom 1
DJ Waldow, Blue Sky Factory
9:45am - 10:45am Superior Room
Kevin Knutson, University of Saint Thomas
9:45am - 10:45am Ohio Room
Andres Zapata, idFive
9:45am - 10:45am LaSalle Ballroom 1
Howard Kang, Blue Fuego
9:45am - 10:45am LaSalle Ballroom 2
Rick Allen, Babson College
11:00am - 12:00pm Ohio Room
Doug Gapinski and Laurel Hechanova, mStoner
11:00am - 12:00pm LaSalle Ballroom 1
Amy Stevens, MCLA
11:00am - 12:00pm Superior Room
Damien Navarro, Earthbound Media Group
11:00am - 12:00pm LaSalle Ballroom 2
Steve Dembo, Discovery Channel Education
12:15pm - 1:15pm LaSalle Ballroom 1 & 2

Michigan Room
Looking for free wi-fi, along with a place to digest all of the awesome content from this year's breakout sessions? Stop by eduWEB's member lounge, sponsored by Blackboard Mobile!
Can’t make it to Chicago this year? Social Media Sponsor Jadu has made it possible for you to see the action by updating videos and photos every hour of the conference.