Track Social Media ROI
Finally a way to measure social media engagement for key institutional objectives such as yield and retention.
| Yield Rate | Deposit Rate | Summer Melt Rate | |
|---|---|---|---|
| School App Users | 41.8 | 43.2 | 3.3 |
| Non-users | 15.0 | 16.2 | 9.2 |
Predict and Improve Yield
Students who made 9+ friends within the Schools App had a 100% yield rate.
Aid in Student Retention
Students who are socially engaged online are more likely to persist than those who are not.
| Number of Friends Made | |
| Friends | Yield |
| 0 | 18.4% |
| 1 | 36.67% |
| 2 | 50.00% |
| 4 | 74.07% |
| 9+ | 100.0% |
| Schools App & Retention | ||
| Demographic | Non-user Retention | Schools App User Retention |
| Asian / Pacific Islander | 57.9 | 82.6% |
| Black / African American | 68.8% | 83.9% |
| White | 85.4% | 90.7% |
| Female | 80.2% | 87.6% |
| Male | 79.1% | 89.3% |
